Dog owners can sleep easy tonight because physicists have discovered how rapidly a wet dog should oscillate its body to dry its fur. Presumably, dogs already know. From the article: "Today we have an answer thanks to the pioneering work of Andrew Dickerson at the Georgia Institute of Technology in Atlanta and a few buddies. But more than that, their work generates an interesting new conundrum about the nature of shaken fur dynamics. Dickerson and co filmed a number of dogs shaking their fur and used the images to measure the period of oscillation of the dogs' skin. For a labrador retriever, this turns out to be 4.3 Hz."

A study authored by Christopher Nave, a doctoral candidate at the University of California, says that our personalities stay pretty much the same from early childhood all the way through old age. From the article: "Using data from a 1960s study of approximately 2,400 ethnically diverse schoolchildren (grades 1 - 6) in Hawaii, researchers compared teacher personality ratings of the students with videotaped interviews of 144 of those individuals 40 years later. They examined four personality attributes - talkativeness (called verbal fluency), adaptability (cope well with new situations), impulsiveness and self-minimizing behavior (essentially being humble to the point of minimizing one's importance)." This must explain my overriding need to be first captain when we pick kickball teams at the office.

An anonymous reader tips a PC Authority review of some of the biggest technical goofs of all time. "As any computer programmer will tell you, some of the most confusing and complex issues can stem from the simplest of errors. This article looking back at history's big technical mistakes includes some interesting trivia, such as NASA's failure to convert measurements to metric, resulting in the Mars Climate Orbiter being torn apart by the Martian atmosphere. Then there is the infamous Intel Pentium floating point fiasco, which cost the company $450m in direct costs, a battering on the world's stock exchanges, and a huge black mark on its reputation. Also on the list is Iridium, the global satellite phone network that promised to make phones work anywhere on the planet, but required 77 satellites to be launched into space."

cremeglace writes "No one had seen a laser reflector that Soviet scientists had left on the moon almost 40 years ago, despite years of searching. Turns out searchers had been looking kilometers in the wrong direction. On 22 April, a team of physicists finally saw an incredibly faint flash from the reflector, which was ferried across the lunar surface by the Lunokhod 1 rover. The find comes thanks to NASA's Lunar Reconnaissance Orbiter, which last month imaged a large area where the rover was reported to have been left. Then the researchers, led by Tom Murphy of the University of California, San Diego, could search one football-field-size area at a time until they got a reflection."

A study conducted by the University of Toronto has found that exposure to fast-food logos can cause people to feel impatient and make them more likely to buy things. Subjects in the study were exposed to nearly imperceptible flashes of images (for 12 to 80 milliseconds) which included fast-food logos for some. The subjects were then asked to read about and choose between two different kinds of skin-care treatments, one of which was a three-in-one. Those who had the logos flashed before them read "significantly faster" and chose the more time-saving skin product. From the article: "The researchers concluded 'fast food, originally designed to save time, can have the unexpected consequence of inducing haste and impatience' and 'preference for time-saving products when there are potentially other important aspects upon which to choose a product.' So, basically, driving past a McDonald's on the highway has the potential to not only make you drive faster, it will make you more likely to buy two-for-one Pantene Pro-V Shampoo and Conditioner the next time you go to Duane Reade. One, it seems, is considerably less ominous than the other." I guess this explains why my nephews will chew on their seat belts and try to get out the windows just to be first into the McDonald's Playland.