Back in the 1940s to 1960s, most soap operas were broadcast live rather than shot on film, which meant that they looked a lot better than if they had been shot on film. Live looks better than film, mostly due to the higher frame rate. If we were forced to watch the news, or football/basketball/baseball, at 24fps, we'd all be howling due to the loss of picture quality.
Now, as to why most people who speak up on the subject think that motion pictures are SUPPOSED to have low frame rates and are SUPPOSED to look worse than live TV, well... I don't get it. If they'd been around 75 years ago they might be arguing that movies are all SUPPOSED to be viewed in black and white instead of that new-fangled color technology, since color looks jarringly more realistic than B&W. I can see them arguing "Color looks unnatural!!" because it's different from what they'd come to expect from the movie-watching experience.
Unfortunately for the purists, I don't mind saying that the emperor is naked. Color is better than B&W. Live is better than film. High frame rate is better than low frame rate. I'd rather put up with occasional manufactured artifacts than put up with the crappy blurriness of 24fps.
If you want low frame rate movies, with blurring and low resolution movement, go for it and enjoy it. But at least acknowledge that 24fps was state-of-the-art 100+ years ago, but is ancient now, and looks agonizingly worse high frame rates.
I figure that the anachronistic 24fps lovers will eventually die off, and later generations will wonder what all the fuss was about.