Re:This won't take very long (Score 2, Insightful)

I disagree. When I had a Tivo, there were ads we liked and ones we didn't. The masterful Tivo roommates (Ken and Benjamin) would stop the full speed fast forward to watch the most brilliant or interesting ones, and then go back to skipping through the annoying ones. I mean, if you look at Apple.com's movie trailer site, or Sportcenter's site, there is an interest in watching commercials. Just not ones for Bernie & Phil bickering about dinette sets.

I think this a good idea for Tivo. If a good show had all genuinely good commercials (My favorite - http://www.youtube.com/watch?v=kh97oYCJ-Ok), I'd only skip things if I wanted to watch 2 hours of TV in one hour of time. In my deluded fantasies, commercials will get better when they see this research.