I am not talking about consumer rights, I am talking about the company using their own mistake to make profit. instead, they are spending more for legal action, in addition to lost business and shipping costs, than they could potentially make by advertising their error, and letting the consumer keep the PS Vitas as gifts to the customer from the company for their mistake. By doing this, brand recognition would increase in a positive way, and it creates the possibility for mass spending in hopes of another error. Even if they only gain a handful of customers by doing this, there is a net gain over time. By doing what they are doing now, there will likely be a large number of negative reviews put online, scaring potential customers away.
Also, the right to keep them as gifts in this case depends on the country in which the consumer lives.