Running around with his fingers in his ears, going "LA LA LA LA LA I CANT HEAR YOU" when people say to him "you are making stupid decisions, alienating your user base and generally fucking about in a bad way'
Its like.. they forgot their core business, and now all they care about is shitty little apps making money.
They cant even get the app store in windows 10 working properly and it breaks at every opportunity that requires a windows re-installation all because they don't even bother testing their patches. Skype barely works, they still haven't fixed its terrible user interface and the difference between close, exit and quit. Office 2016 still uses the office 2007 control panel interface with its broken font scaling.
Microsoft has utterly lost its shit. All they care about is the next micro feature in windows, while completely forgetting their entire microcosm is on the brink of falling to pieces.
So their solution is to ignore what people are saying.