Simple solution. Set install date to something like 1/1/2029. :-) Really stupid that you have to think of things like this though.

I'm not happy with EA's decision to track my viewing of ads in game that shouldn't be there in the first place, so I figured out what servers are being used to track this information. Server IP addresses: 72.32.5.0 - 72.32.5.15 Port: 9961 These IP addresses are registered to IGA (In Game Advertising) and this is where the game reports the information to. If you block port 9961 or block complete access to those servers, EA can't track your usage. The game functions just fine with these addresses blocked. Hopefully enough people will block these servers to make the information they garner useless forcing EA to reconsider this technology.