4chan: the people who brought us incels, the most extreme racist versions of the alt-right, and nowadays actual murderous terrorists. And then the people who yell "muh free speech" when talking about jailbait, actual calls for genocide ("a joke" that can't be distinguished when meant or not, and has been proven to cause people to actually try and murder minorities is not a joke), doxxing of any of the following: Jews, feminist, and anyone with an anti-corporate agenda (or, as they're called on 4chan: (((globalists))), feminazis, and jews respectively). They turned Reddit from what began as a slashdot exodus into the #1 recruiting site for neo-nazis (as people on Stormfront and other such websites are always proud to announce) because of that "content".
*chan boards were always self-admittedly the absolute worst the internet has to offer.
It's not creative. It's an example of how you take a bunch of people and drown out any form of individuality they have by swamping it in endless self-referential crap which ends up showing just how terrible people are if you allow them to be rewarded for cheap shock value. Lolita, a book that preceded 4chan by half a century, was original when it did it (bringing up uncomfortable issues in society by pushing them to extremes, endless references to prior art and sayings, being unapologeticly manipulative, etc). The Lego Movie did it better. Hell, that's the same kind of "creativity" that still brings us TV shows like Fear Factor. By the time 4chan came around, it was already a tired concept that was already played out - but some kids were discovering it for the first time and felt good.
The actual truth is that people think fondly about 4chan because they were 13 year old edgelords once, and for that crowd it definitely is cool. Then again, by you using "k.y.s", I can see that you've not gotten over your edgelord phase. Grow up.