I don't think they'd be keeping it in the bank. Something like a mutual fund will get you around 10% interest or more, depending on the fund.

Sorry, the proper headline was STICKS NIX HICK PIX.

That's just the way they roll at Variety. They're famous for having their own slang and abbreviations they use in their headlines and stories. The most commonly cited reference is the headline "Hicks nix stix pics," which means that movie viewers in the mid-west don't go to movies set in the mid-west. They even keep a glossary on their website.