Facebook told Inside Facebook that its natural language processing doesn’t detect sentiment, how a Page’s name is being used, or whether the mentioned Page was actually the focus of the update. Page owners may not like Facebook linking to their Page if a post isn’t actually what a user was discussing or if it is being talked about negatively.
That makes it a keyword search. Natural Language Processing implies that it intelligently parses the text to locate the topic, this is Dumb Processing.
Things we are working on next for our Alpha in October:
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This licence is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.
"Conversion, fastidious Goddess, loves blood better than brick, and feasts most subtly on the human will." -- Virginia Woolf, "Mrs. Dalloway"