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Submission + - Google and Universal partner for viral marketing (blogspot.com)

PsychosisC writes: "Users of Google's Personalized Home service may have noticed a discreet link "Add the Ultimate Search for Bourne agent gadget to your iGoogle page". Sorry guys, this isn't bash search utility, it's an advertisement for Bourne Ultimatum.

Google has struck a partnership with Universal Pictures to advertise the movie. From the article,

Apparently, the partnership between Universal Pictures and Google didn't involve money. It's just a way to create more awareness for Google's services.


This is not the first time Google has participated in viral marketing, but it is the first time to my knowledge that they've used the Personalized Home service to deliver an advertisement."

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