
In all the discussion of Apple's switch to Intel I haven't seen any mention of an interesting possibility: That the switch will enable Apple to sell Windows computers.
Why would Apple want to do that? Because Apple is a very vulnerable company. Right now the iPod gives them the illusion of stability and market security. But they need to keep innovating to sell iPods and Macs. They are currently on a several year winning streak. But what if things don't continue to go so well?
It isn't hard to imagine Apple strategists asking questions like, "How can we use Microsoft's market dominance to OUR advantage?" One answer might be to sell Windows computers. They would compete with Dell and offer Windows users computers that cost the same as Dell's, plus Apple styling and a Windows/OSX dual boot. Maybe better performance too. This would remove huge barriers to OSX
And it could give Apple the stable revenues they need to survive and to keep making the kinds of products their user base loves them for. Apple would continue to be Apple, but it would have a much more secure position in the market. What about it?
The opulence of the front office door varies inversely with the fundamental solvency of the firm.