Wrong. The issue is, people bought the 970 expecting all 4GB of ram to be full speed. The 'real world' performance you speak of is relative. A person may have a certain computer configuration to where 'real world' performance is impacted. Also, people purchase graphics cards for long time usage. As time passes, the amount of graphics memory that software uses increases. Software two years from now are more likely to use full 4GB of ram than software today. Had the card been advertised correctly in the first place, many people would have not purchased the 970 at all, because of the above reasons I mentioned. For this, NVIDIA should be sued; it is not acceptable. To the people who purchased the 970, they have no recourse. They spent a good deal of money on a card that they would not have otherwise purchased if they were given the correct facts when the card was offered for sale.