Comment Re:Pork and advertising (Score 3) 340
It frankly scares me to think that our children might be bombarded by more advertising than they already receive through numerous outlets - many of which they (or parents) cannot control.
True, the benefits of receiving equipment (TVs, VCRs, etc) seem -wonderful- to a cash-strapped public school, but the consequences of signing agreements to bring ad-sponsored equipment is something I'd rather avoid.
For the advertisers, it's a gold mine. Can you imagine the revenue that they can generate by -guaranteeing- that your advertisement will be impressed on the school age market EACH day? I can only guess that the ad revenues exceed what is spent on the delivery medium. Even the networks and their afternoon cartoon lineups of Pokemon and such can't guarantee that kids will see advertisments.
Consider also the parents that would rather not have their children bombarded by advertisements...many schools don't even garner parent/PTA input before signing these contracts.
True, the benefits of receiving equipment (TVs, VCRs, etc) seem -wonderful- to a cash-strapped public school, but the consequences of signing agreements to bring ad-sponsored equipment is something I'd rather avoid.
For the advertisers, it's a gold mine. Can you imagine the revenue that they can generate by -guaranteeing- that your advertisement will be impressed on the school age market EACH day? I can only guess that the ad revenues exceed what is spent on the delivery medium. Even the networks and their afternoon cartoon lineups of Pokemon and such can't guarantee that kids will see advertisments.
Consider also the parents that would rather not have their children bombarded by advertisements...many schools don't even garner parent/PTA input before signing these contracts.
-From Adbusters: Channel One Advertisement:"...Channel One is a 12-minute news program broadcast daily to over 7.8 million students in 12,000 US schools. Channel One describes itself as a "free" service, while selling four, 30-second spots per show at $200,000 each, to companies such as Nike, Nintendo, Pepsi and Burger King."
I highly suggest interested folks visit Adbusters and read the sections on advertising in schools...
-Ryan-
