"I remember when the grass was greener and water - wetter."
At least they've admitted that all sorts of "partnerships" should come as removable addons. As of right now, there is only one opensource browser that can compete. Microsoft's Edge, Google's Chrome are proprietary and don't even pretend to care about user privacy. Palemoon and other forks keep touting themselves as the "next big thing" and true open-source and privacy aware, but the truth is, most of the work they do is just cutting stuff out and disabling features that cause concern, main force that drives Gecko's development is Firefox, and I, for one, respect that. Mozilla's team is looking for funding in order to provide a truly opensource browser with a more transparent development model, then, say, Chromium that is 100% dependent on it's proprietary brother and Google's goodwill. The way Mozilla is now trying to attract additional funding may not be great, but it's far from a fiasco, and most of the features added are a painfull and delicate balance between non tech savvy user's needs and privacy and extensibility. And they need that to keep funding flowing, to create the codebase. If you are a purist and hate them for that, then imagine Firefox not exitsing. Opensource community would end up with Cromium, dependent on Google and a bunch of webkit browsers, that have a long way to go before they can compete.
Average users are plagued with malware and all sorts of addons that inject content into pages, display extra adds and such. Mozilla introduced addon signing and moderation. For those that need to add unsigned and unverified addons they still provide unbranded builds, that are an equivalent of signing "I know what I'm doing" waiver.
All in all, you might hate Mozilla's monetization model, but you have to admit, that they spend the money they earn to write the code and give to everyone for free with a libre license to boot.