If I write a paper, I'm going to try to get it in the best journal I can so it looks better on my resume. Open access does not factor into it. I'm not about to sell myself short and publish in a lower impact journal, and hurt my career, just to make sure everyone can access it free of charge.
But by making an article open-access you increase its distribution*, and thus you potentially increase the rate at which it is cited. Which in turn leads to a higher impact factor for the journal hosting the article. So this is actually a smart move for Springer (especially since they are getting UC to pay for it all).
* I'm part of a university that pays for access to most academic journals, but if I can immediately access a PDF via Google Scholar (rather than the horrendous proxy handshaking required to access most digital repositories), it's more likely to get read.
I say give corps 3-5 years to turn a profit and then it becomes public domain.
Are you suggesting we give copyright protection for 3-5 years after death instead of the usual 70?
*ducks
The road to ruin is always in good repair, and the travellers pay the expense of it. -- Josh Billings