Sadly it seems that that their focus group is now the "average" user; the person that uses their computer for nothing more that a internet browser. alot of the people i know that have tryed windows 8 say they love it, so apparently Microsoft is doing a ok job at targeting that group. But personally i used the start menu every time i used my windows computer, and everyone in my family (before switching to various forms of linux) used it quite alot.