Comment Re:You can't test your way to a great solution (Score 2, Insightful) 60
I totally agree with this. I really want to communicate the information gathered from field research back to everyone involved in the product--especially the developers. That is the real goal of this lab!
Screen capture or not, doesn't matter. You could just use the video (multiple cameras) and audio to capture the business process of an individual or a focus group setting.
I really want to see a User-Centered Design approach.
Barbara Nelson at Pragmatic Marketing (a marketing IT shop that is focused on the Product Marketing Manager) said it this way...
"Listen to customers everywhere - online, onsite, at user group meetings, customer advisory boards, technical support, usability labs, point of sale, focus groups (in person and online), and through email. Anywhere they might be. Their natural habitat is by far the most fertile, but take advantage of other places they might congregate."
http://www.productmarketing.com/magazine/1/4/09bn. htm
Thanks!
Pete Gordon
Screen capture or not, doesn't matter. You could just use the video (multiple cameras) and audio to capture the business process of an individual or a focus group setting.
I really want to see a User-Centered Design approach.
Barbara Nelson at Pragmatic Marketing (a marketing IT shop that is focused on the Product Marketing Manager) said it this way...
"Listen to customers everywhere - online, onsite, at user group meetings, customer advisory boards, technical support, usability labs, point of sale, focus groups (in person and online), and through email. Anywhere they might be. Their natural habitat is by far the most fertile, but take advantage of other places they might congregate."
http://www.productmarketing.com/magazine/1/4/09bn
Thanks!
Pete Gordon
