PDF is designed to give a perfect representation of a printed page, unfortunately most devices aren't the size of an A4 sheet. The best you can hope for is to go for something with a wide enough screen so the text is readable on "fit page to width".
Ideally go for a different format that can adapt to the screen width.
Arguing about which is best pointless, it comes down to personal preference.
There's too many people saying that KDE/GNOME should be the Linux desktop, it's free software, you have a choice.
If you want a single desktop without any choice, use windows.
I might not like your choice of desktop, but I'll fight for your right to choose it.
Why this obsession with making devices that imitate the technology they are replacing?
They should be producing a version of the newspaper that's viewable on many devices or am I suppose to carry several devices to read different sized media?