Despite the often criticised regulation in the EU we seem to have got this one right. I live in the UK, pay c. $24 per month for 80Mbs broadband (20Mbs upload) with unlimited download/upload. I regularly use over 120Gb/month as I usually watch my TV via the internet. Although the UK is at the lower priced end in the EU there's not a broad spectrum of prices across the whole area.
In the EU, regulation took the interests of the end user as the paramount factor when setting out infrastructure build targets and pricing levels, anyone that can work within that envelope can enter the business, if you can't then you can't. A free mark has developed within the envelope which delivers acceptable returns for shareholders and acceptable performance for end users. As a result, the UK has hundreds of broadband suppliers, each with their own niche and package and each offering comparatively great value for money.
Giving a completely free hand to businesses will only ever result in a cartel developing, that's clearly the case in the UK for the power industry where each is providing power at an independently set extortionate rate, no cap on prices and no incentive to reduce costs. The same can be seen in Australia and the USA with broadband products, not particularly impressive service and high prices - very impressive senior management returns I dare say.