If you are asking people to change the way they work, it isn't enough for a product to be slightly cheaper or slightly faster or slightly newer. One needs to deliver a 50 percent saving in cost and improved reliability (or efficiency or functionality) to create space for one's product in a crowded marketplace. You have to be 50 percent, 100 percent better. Not just ten percent.
The tao that can be tar(1)ed is not the entire Tao. The path that can be specified is not the Full Path.