Comment Re:My recommendation (Score 5, Insightful) 730
Fortunately! There's a few so-called 'gurus' out there that haven't got a clue!
To them, everything is a commodity! Innovation, creativity, design, development & customer service over the long-haul, ease-of-use, enormous complexity made simple, et al - are just commodities! These so called 'experts' and 'analysts' think all of these systems factors come along by chance - from garages! The majority of these desk jockeys couldn't design their way out of a wet cardboard box!
Grasp the reality folks! These over-the-top talking heads are after publicity - the more outlandish and extreme, the more likely they'll be noticed!
Try another perspective. Apple is not now and has never been in the 'hardware' business. Neither is IBM. Dell & Gateway are in the hardware biz. Apple isn't in the software biz either. Oracle, Adobe, Microsoft, Claris, & countless others are the software biz.
Apple, like IBM and Boeing, is in the integrated systems business. Solutions and problem solving for end users. HP is also in the integrated solutions biz. Apple's R&D is dedicated towards original & unique designs, the true 'artwork' of the end users' experience. Anybody checked out the iMac's design in detail? Or the new Mac Pro interior? True works of industrial art - unmatched by anybody anywhere! And certainly not understood by 'guru' desk riders!
Apple contracts to manufacture most of it's equipment & components for so many obvious reasons it doesn't justify words! Apple integrates thousands of parts & pieces to create user solutions that include, yep! Hardware with supporting systems and applications software - unmatched by anyone anywhere!
Even hinting that Apple leave the 'hardware' business, reveals the author of such ideas as an unreliable source of technology industry info.