Here is an official video demonstrating the awesome capabilities of the Finnish Defence Forces. Every finnish reservist is ready to defend our ice hockey players and swans, if the call comes!
It assumes the following logic: If it is more important to you than to someone else, you'd be willing to pay more for it.
The fairness of this then is inversely proportionate to the gap between the rich and the poor. In absence of any regulation or mitigation this results in effect that the rich people are more important than the poor people.
I wish I had mod points right now!
Many economics-oriented people don't seem to want to think about that notion about the gap when it comes to fairness.
The faster I go, the behinder I get. -- Lewis Carroll