The quality of the Virgin brand is not honored by its out of date NTL service infrastructure. It really should be addressed if these services are to be of use to Small business individuals, Research students and the like.
A friend of mine who's 20MB connection I share via wireless when I visit him was offline for a whole week, because he was late in paying bill by a couple of days. Having paid the bill, it required two visits by differing engineers and the modem being replaced as they knocked it out.
Where is the cost effectiveness in that and in the year 2010.
"Pay Bill, switch on", "Don't Pay bill switch off" my suggestion for service slogan.
Beware if continuity of service is important to your use of the service.