Re:Data caps are a ripoff (Score 1)

The reason why data caps are a ripoff is that they don't affect the one true metric that drives the costs to the provider. That metric is the regularly occurring peak bandwidth utilization. Data caps don't affect it because consumers will use their data allowance when they need it most, during peak usage times. Data caps mostly reduce off-peak usage. Using 70 Mbps all day costs the ISP exactly the same as using 70 Mbps just in the early evening to stay under the data cap. The only actual reason for data caps is for market segmentation and to throw a stick into the spokes of the rising streaming competitors.