I have a 2nd gen Apple TV (which is only 720p) but I believe the 3rd gen does support 1080p.
Only reason I bought one is ease of use. Wife and youngest daughter both have iPhones, and we have an iPad 2. Oldest daughter and I are both running Android phones (mine being an S3 and hers being some cheap LG thing that her grandparents bought for her out of the blue without consult). But both my wife and youngest daughter can pick up either of their phones, or the iPad, and quickly and easily do what they need/want to, both being too easily frustrated to really play with anything too complicated (in their mind).
The Apple products do play very well together. The lack of external storage did bother me at first, but having a NAS store the family iTunes library, with an el cheapo laptop running iTunes pointed at the NAS, and everything is accessible from the Apple TV. Entire ripped DVD library, all the music we've bought, and pictures through Photo Stream don't even need iTunes to be running.
I may not be one of Apple's biggest fans, but the ability to work within the ecosystem is quite nice. And the ability to stream an interesting video I may be watching on the iPad to the TV with a couple touches is a very nice feature.
There are drawbacks, such as the remote app on the phones and iPad randomly decide that I no longer have an Apple TV. And the Apple TV itself needs reset more often than I care for, even to get it to connect to Netflix to watch a movie. The slender little Apple remote is also a big piece of junk too, being on my 3rd one and the menu button is already flaky.
All in all, I would just as soon replace it all, but that would be a costly endeavor at this point. And it would need to work as seemlessly. And, no, I do not own any consoles.