Comment Re:No duh? (Score 1) 438
Disagree - In the grand scheme of Internet audio suppliers, Lala is a small player. If that was their motivation, they would be throwing wads of cash at Spotify (maybe they are! who knows).
Also, no one i know migrates FROM lala TO iTunes. They're completely different. Lala is music in the cloud, whereever you want it. iTunes..is..not.
I think they bought it for the truly innovative licensing deals they've struck.
1) FULL FREE PREVIEWS OF SONGS? Duh. Everyone should have this. Apple NEEDS this.
2) Web songs. Cheap as hell, but only accessible through your browser. How often am I in front of a browser? All the damn time. How much MORE music have I bought because of this? Tons. I've discovered more good music through lala and felt financially free to pay money for it because of this model.
3) Don't forget social media. This is a well-done social music experience, followers, a feed of songs from followers, true aggregation of curated content? Check.
Please, please Apple..keep the core functionality of Lala alive somehow - increase their library to iTunes' size, and you have a WINNAR.
@mbhnyc