Comment Great business model for the unscrupulous (Score 3, Interesting) 272
Ever wondered why you see so many banners for screensavers wherever you go on the Internet?
These people pour in several hundreds thousand dollars per month into advertisement for "free" screensavers! Even though the cost of acquisition may be up to $2-3 per installation, they can still make a couple of million a month from selling the souls and registration data of the poor gullible old ladies installing these things. Not to mention giving them a healthy does of adware/spyware for additional profit.
Unfortunately, Intermix is not even the worst, there are bigger players on the market. This kind of heavy marketing makes it quite tough for us honest small developers to compete, and it even hurts us by scaring away people who got their fingers burnt already.
Go on Spitzer!
These people pour in several hundreds thousand dollars per month into advertisement for "free" screensavers! Even though the cost of acquisition may be up to $2-3 per installation, they can still make a couple of million a month from selling the souls and registration data of the poor gullible old ladies installing these things. Not to mention giving them a healthy does of adware/spyware for additional profit.
Unfortunately, Intermix is not even the worst, there are bigger players on the market. This kind of heavy marketing makes it quite tough for us honest small developers to compete, and it even hurts us by scaring away people who got their fingers burnt already.
Go on Spitzer!
