Comment Was a great service at half the price! (Score 1) 95
When YoutubeTV launched in 2017, it was $35 / month. It carried all of the channels that I cared about, and was similarly priced to Slingbox (choosing Orange or Blue), Playstation Vue or AT&T's DirecTV Now. It really was a great option, and service was much more reliable for me than the other options I tried. It had a great core group of stations, and streamed well without experiencing some of the quality and buffering issues of the other service at a competitive price.
Taking a page out of the cable TV industry's playbook, however, they kept signing deals with additional content providers to add to their lineup. Instead of adding these as packages containing that content provider's networks, as an optional add-on, they rolled them into the base offering, each time "regretfully" announcing an increase in price to bring this enormous value to their customers!
They started small, and tested the waters, with a $5 / month hike (to $39.99/month), in 2018, grandfathering existing eccounts. They apparently liked the results in attrition and on-going new subscriber numbers. So, then they did a $10 / month increase (to $49.99/month), no grandfathering this time around, 1 year later. They watched the numbers for the next year, and decided that they could get away with more, so another $15 / month increase the following year (to $64.99 / month). Problem was, the pandemic hit, and they weren't sure how their numbers were looking over the next few years, so they needed to wait until people started returning to their "new normal" to see what they could get away with. Now, they're testing the waters again with a minimal price hike of $8/month. Get ready for more yearly price increases to come!
YoutubeTV execs are obviously not targeting the cord cutter, but trying to hone in on Spectrum and Comcast's bread and butter. Because, most of these new stations are garbage or niche stations, and the reason that people cut the cord and slimmed down their services in the first place. It's not that people didn't like having a cable box and a separate pipe for their TV, its that they disliked spending $80 - $100+ for a bunch of stations that they never watched.