Hardness Coating, Re:Disks be Gone (Score 1)

from: http://www.cdfreaks.com/article/186/4

Durability

If TDK's hard coat can live up to it's marketing claims, discs provided with the 0.1 mm coating will be even more resistant against damage then current DVDs. The coating is highly scratch resistant and fingerprints can be wiped off to a point where the disc can be read perfectly. This feature will help Blu-ray take an advantage. The negative point is that the coating makes the BD more expensive.

Some consolation, but I feel your pain as well!