Correction: The right is using [negative campaign ads], why aren't we telling the truth?
The Democratic Party is also in this dilemma, although hiring right-wing ad-men is a big part of the cause. Since adverts depend on puffery, manipulating assumptions and blatant dishonesty, ad-men prefer the political party that imitates them, the most.
The Republican Party and Fox News have the misinformation and defamation down to a precise art, they don't need expensive AI to make their propaganda machine work.
As the article implies, US voters respond to trigger words like; "communist", "conscientious objector", "war hero", "gun rights", "small government', "states' rights", "think of the children", "illegal immigrants", "national deficit", "job security", "tough on crime", "welfare queens" and "cares". They don't ask what the party's policy will support or change. Trump 45 used personalized messages to suggest GOP policies aligned with the voter's interests.