A data analytics firm that specializes in the Amazon Marketplace recently analyzed the site's 100 best-selling food products for CNBC and found that at least 40% of sellers had more than five customer complaints about expired goods....
So 40 goods that each sold a few hundreds of thousands of times had 6 or more bad reviews (for a rate of some 1 in 50,000)? My return rate on grocery store yoghurt is a couple orders of magnitude higher than that. What's more impressive is that the other 60 of the top 100 best selling goods didn't have 6+ spoiled reviews.
Recent research has tended to show that the Abominable No-Man is being replaced by the Prohibitive Procrastinator. -- C.N. Parkinson