You'd think with their lacklustre performance over the last 5 years they'd play it safe rather than trying to pretend they are Apple.
Get this message through your thick skulls HTC: You are not Apple. Your customers are not Apple customers. The Android world is a very different place and you aren't in any position to cram user-unfriendly features down people's throats. You will fail if only because there is always some other Chinese company ready to give people what they want.