Gator will destroy affiliate marketing (Score 1)

Many sites grow by taking advantage of a CPA model whereby affiliate sites earn a commission when they send a visitor to a partner site. The affiliate is rewarded for marketing a product or a service or a brand. Gator jumps up and gets in the middle between the affiliate website, and the merchant website. This interferes with the existing relationship. If Gator is not stopped, affiliate marketing as we know it is dead.