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Comment Advertising and Branding (Score 1) 448

Ask people if advertising works, and they will say yes.

Ask people why they use the products they do, and they will list off a ream of answers that rarely include advertising as a reason.

Any quality product can be sold, only those with superior advertising and branding succeed. Google is successful because of advertising and branding.

Google is not a lesson in better technology, it is the internets ultimate lesson in advertising and branding.

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