Comment Re:Grandstanding (Score 1) 20
I don't get excited by SWA saying 'derp we are not going to use AI for pricing or revenue managment' either.
He's lying through his teeth. Revenue management has used ML for a loooong time to set things like price of different fare buckets, number of seats released to different fare buckets, exactly when seats are released to specific fare buckets, how many seats to hold back, how many instrument-supported upgrades to allow (e.g., upgrade certificates), how many complementary upgrades to allow, etc., forget things like schedule and route planning, and so forth. All three of the big US airlines are already using dynamic pricing on reward tickets such that you get a different price if you're logged in to their web site versus doing it anonymously.
So, again, lying through his teeth.