Suggestion:
Take a whole bunch of household objects and make videos of how they react (which ones that easily catches fire). Include mirrors and glass (reflections of 1W lasers can be dangerous!). Measure the temperature while at it (including on the mirror itself, it can get hot too). Of course it should include flammable objects most people don't think are dangerous.
Then, to make sure people REALLY get the point, make a "synthetic eye" that reacts to the laser in a very similiar way to a real eye, and show and explain what happens (or if this isn't reasonable/practical, make an animation of what happens to the light sensitive eye cells). Do this for everything else that can be sensitive enough for damage too, like for hair. Show how quickly a person with greasy (maybe wax or hair spray) and/or dry hair can catch fire (in extreme but plausible conditions, like summer time in the sun).
Make these videos mandatory to watch. And *MAKE THE VIDEOS SCARY*!
It would be done together with a mandatory test, identification should be required (I think the same goes for guns), and everything should be monitored to make sure you're paying attention all the time. It should take no less then an hour. If you pass you'll get a license. The terms with the license should state that any abuse/dangerous carelessness will mean revoked license. ABSOLUTELY NO "borrowing" of lasers to people without a license would be allowed (sorry, neither your friends or family can try it out unless they get licenses too), that would also mean revoked license. And you'll need to show the license when buying the lasers. For any and all imports of lasers, the importer (that means either you personally or the import company) would be required to ensure that it never will be given to anybody that does not have a license.