Wouldn't the next course of prudent action be to start a group that asks its members to change their profile picture to a depiction of the prophet Mohamed.

I don't know, with the recent news of Apple "losing" yet another new iphone this seems more like a case of Apple strumming up free publicity. Well publicity at the expense of the Police dept. and of course the tax payers. Asking/negotiating the terms of the phones existence isnt the proper way to identify ownership. Apples tactics do tend to walk the fine line of entrapment.