A year ago, we launched a privacy site with the goal of providing a safe, secure, simple means to share information using end-to-end encryption. Without going into detail and without mentioning the name of the site, I can tell you that we succeeded and we have a small group of regular users. We don't have an advertising budget, so most users find us through google ("private secure encrypted"). Even those with no knowledge or understanding of how encryption works can figure out how to use this site. Since we collect no personal data, we have nothing to sell to advertisers. Eventually, there will be a nominal fee to use the highest privacy level ("secret"), but anyone creating an account this year will get to use the site free for life (or until the site is sold or terminated).