
Long ago, when Apple's retail channel partners were much more important than they are now (what with the Apple retail stores and online store being so successful), there was concern among them that Apple would be able to buy upgrade parts in bulk, get lower prices, and undercut the pricing that the resellers offered, thus negatively impacting the resllers' business.
Apple made an agreement not to compete with its resellers on pricing of these upgrade items. This agreement is still in place, which is why the pricing on upgrades purchased directly from Apple are so high. The same is true of service parts; replacement hard drives and RAM are wildly expensive when purchased through Apple for repair purposes.
I am fairly certain this agreement affected other parts such as video cards, logic boards, and power supplies, which is why getting Macs repaired can be so bloody expensive -- Apple is the only real source for all of these proprietary parts.
I know all this because I work at an Apple reseller, as a technician. I deal with this every day.
Memory fault -- brain fried