I came here to post essentially the same thing.

Daredevil... is that you?

I have to admit, I don't see the problem with a company wanting to reward consumers for buying their product via a delivery method where they make money. It's not like the game doesn't work if you buy it used. You can still do that if you need to save that $10 or whatever. Seems like much ado about nothing here to me.

It's work they did, regardless of how they choose to distribute it. How they want to get paid for it is completely up to them. So what if it is something they could have added to the main game disk? You could argue that about anything released later for a game... they could have just put off the release date and included more and more ad infinitum. Buy it or don't based on whether you think it's "worth it", but I don't see any problems with developers doing this if they so choose.

Sounds like something similar to what my 2 year old does when he's not getting enough attention. If the scientist had stuck it up his nose, it'd be spot on.