Re:Not ALL of us will suffer. [OT] (Score 1)

If making millions of pounds a year profit is classed as failure, I would love to see your idea of success.

I think he meant they 'know it's failing'. Their method worked in the past, but now it's a dying paradigm. It's still working well enough because were all used to the idea of exchanging money for a tangible good. But when everyone gets adjusted to the idea of only getting bits of data for their money, then the music industry will be toast... unless they come up with a new business model.