iOS 9 To Have Ad Blocking Capabilities 161
An anonymous reader writes: iOS 9 will reportedly carry ad blocking capabilities for it's Safari browser when it is released later this year. The feature wasn't rolled out with the usual fanfare one might expect, and flew under the radar. ZDNet reports: "It's not immediately clear why the new ad-blocking privacy feature was included in iOS 9, due out later this year. After all, the iPhone and iPad maker has its own advertising network -- even if its success was limited (which is putting it nicely). What's clear is that allowing ad-blockers in iOS 9 could deliver a serious blow to Google, the biggest rival to Apple in the mobile space, because advertising remains a massive portion of the search giant's income."
