What is the intent? (Score 1)

Blade Engine was created to bring popularity to the AVG genre to non-Japanese audiences, as its website says. This intent suggests an implicit assumption on the part of the creators - that the genre is relatively unknown in the target non-Japanese areas. But the creators also assume that there is a stereotype that "Visual Novel = Dating Sim Game = Hentai" in the target non-Japanese areas, creating a conflicting representation of their intent.

Are they trying to draw an audience by introducing this stereotype to a budding market? By stating the stereotype first, the creators have virtually guaranteed that people introduced to the AVG genre through their website will have the phrase "Visual Novel = Dating Sim Game = Hentai" burned into their minds.