The flaw here is that minorities do often have a shared perspective and subculture, even if they're displaced by long distances and other trappings of the greater culture.
I don't have the experience of being a black man in America. But one in the north and one in the south do. They both know what it's like to be underrepresented in media, and to distrust police, and probably to be pulled over for no reason at all. Indeed, Chris Rock and Levar Burton have talked about those experiences too. Rich black men and poor black men have that common bond.
That very existence changes your perspective. And indeed, what you end up arguing for here, whether you realise it or not, is even MORE diversity. You want white people from all over the country and all over the world, as well as POC from all over the country and all over the world.
Colour-blindness ignores the struggles of various minorities--we KNOW they have a different experience walking through life. It's important that they're represented in business and tech and government, and sometimes we have to reach a little further to encourage them to get into the business and to get hired.
Apple would probably tell you that they're a company trying to build really good experiences into their products, and they want to be the best at that, they have to hire a really diverse staff. I heard one person that worked there say that when they interviewed him, they were interested with where he'd travelled and the non-tech things that he'd done in his life. They want people from all walks of life because that's where the new ideas come from--but you can't dismiss the inherent shifted perspective growing up as a minority in your own country will give you.
(Disclaimer: I'm a half-Asian born to immigrants on both sides of my family. I pass as white, but I know the immigrant/Asian experience pretty personally.)