Comment Re:Not exactly (Score 1) 716
It's like saying you should be able to produce a new cola and be able to upset CocaCola or Pepsi if you just throw enough money at it. The marketing lead is insurmountable on any reasonable timescale. Besides, Apple markets itself as consumer products, while these other companies (for example RIM) tend to market themselves as corporate products (or at least corporate compatible). They probably don't want to torpedo the momentum they've established with IT decision makers by changing their company's image (though by the time they realize IT decision makers like to have fun too, it might be too late to change).
Apple has had a long dedicated cultish following which they used as the basis of their modern marketing might. They've always been a bit counter-culture, and they somehow still pull that same stance off today.
Those bigger companies probably would love to have the marketing might of Apple, but they lack the momentum. Apple's marketing might is based in large part on many years of this sort of marketing. Even with unlimited resources, it's impossible for someone to come in and just upset that apple cart overnight. The iPad is an extension of the iPhone is an extension of the iPod (they even name them similarly to best capitalize on existing market momentum). Nobody else has that history, and by the time someone else would be able to produce it, the market would no longer care.