Actually, what they're doing is the definition of liberal progressivism, also known as "regressive liberalism". I had to look it up because I wanted to know why I, a traditional liberal (free as in speech), was getting lumped in with all the "check your privilege" types. And while I agree that it appears anti-democratic for one company to severe ties with another due to ideological differences, both parties are exercising their freedom of choice. Believe it or not, it's actually logically consistent. It's just one more casualty of this toxic election.