iTools is a benefit? (Score 1)

I sell Mac's all day long for a major nationwide retailer, but I've never used iTools as a selling point...And .Mac will never be one either. Apple Systems sell themselves. The only sales I do is to PC users becomming converts. I dont see what the big deal is over iTools/.Mac. Remember a few years ago when to get a rebate on a computer you had to prepay 2 years of MSN...Thats a crock...This thing....Its no big deal.......