Comment Re:My business also targets competitor keywords (Score 1) 205
I understand your desire to succeed as a small business, but remember Trademark law is used to protect the investment a company has made in a name. For instance, xerox has spent a lot of money to have people think of xerox when they they of copiers. As you said, when people look for a brand name they are often looking for a class of products, and as a business you want them to only think of yours.
You are correct that it is legal to use a trademark for comparison purposes, but then your google ad link should link to a page with the comparison and not the homepage.
Further, non-targeted non-paid results are not under target. They do work as desired, finding all things relavant to xerox (or geico). But paying for an ad link that vaugely looks like a link to a Geico page, and then sent customers your site is much different.
You are correct that it is legal to use a trademark for comparison purposes, but then your google ad link should link to a page with the comparison and not the homepage.
Further, non-targeted non-paid results are not under target. They do work as desired, finding all things relavant to xerox (or geico). But paying for an ad link that vaugely looks like a link to a Geico page, and then sent customers your site is much different.
