The value of being First (Score 1)

One of the most important, most beneficial, and most powerful leadership indicators is *being first*. AMD reaching the 1Gig mark first is a momumental achievement that cannot be underplayed by them. They now have bragging rights, Intel is sloppy second, even if they're just one day late doing the same thing. What's the name of the second person to fly the Atlantic solo? What's the name of the second cloned animal? Who was the second person to step foot on the moon? Who was the second person to run a mile in a minute? Who was the second person to fly faster than mach one? Who was the second President? People generally don't have enough brain space to remember seconds, so we only remember the leaders, the #1's, the top dogs in any particular category. Any marketing book worth a hoot, such as The 22 Immutable Laws of Marketing, will underline the incredible advantages of being the first to reach an important milestone, such as this one. AMD is quite smart pointing out this fact in no uncertain terms. When you're second, few people care--that's simple basic human nature. Scott Miller, 3D Realms