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Submission + - FTC demands search engines separate paid advertisements from search results (ftc.gov)

An anonymous reader writes: According to both the FTC staff’s original search engine guidance and the updated guidance, failing to clearly and prominently distinguish advertising from natural search results could be a deceptive practice. The updated guidance emphasizes the need for visual cues, labels, or other techniques to effectively distinguish advertisements, in order to avoid misleading consumers, and it makes recommendations for ensuring that disclosures commonly used to identify advertising are noticeable and understandable to consumers.

The letters note that the principles of the original guidance still apply, even as search and the business of search continue to evolve. The letters observe that social media, mobile apps, voice assistants on mobile devices, and specialized search results that are integrated into general search results offer consumers new ways of getting information. The guidance advises that regardless of the precise form that search takes now or in the future, paid search results and other forms of advertising should be clearly distinguishable from natural search results.

Comment Finally (Score 5, Insightful) 68

Better late than never. Microsoft exploits have been traded and sold to security companies owned by intelligence agencies for years now. At least now the researchers discovering the bugs have an incentive to sell to microsoft and get the bug fixed instead of selling it to the highest bidder who will probably use it to create either "private"-malware or government-malware. Thank you m$

Comment Re:Patents? (Score 1) 65

They have now aquired Makerbot and will keep it seperate, which means they can now start trolling other companies with their stratasys patents and keep selling under the Makerbot name avoiding backlash from the community in general.

Comment Driverless? No thanks! (Score 1) 369

How long before the NSA decides me, you or anyone else for that matter must be killed. Just upload the payload in memory, make it crash. You die. Problem solved for the NSA and no trace evidence. It's more than enough to hand your telecoms to the government, but my life? Hell no. Ill be right here waiting on slashdot to read of the first "self-driving-car-crash-assasination" Im not getting in that sh*t. Heck i'll be hacking the fluck out of it.

Submission + - NVIDIA To Begin Licensing Its GPU Tech (nvidia.com)

An anonymous reader writes: Today in a blog post, NVIDIA's General Counsel, David Shannon, announced that the company will begin licensing its GPU cores and patent portfolio to device makers. '[I]t's not practical to build silicon or systems to address every part of the expanding market. Adopting a new business approach will allow us to address the universe of devices.' He cites the 'explosion of Android devices' as one of the prime reasons for this decision. 'This opportunity simply didn’t exist several years ago because there was really just one computing device – the PC. But the swirling universe of new computing devices provides new opportunities to license our GPU core or visual computing portfolio.' Shannon points out that NVIDIA did something similar with the CPU core used in the PlayStation 3, which was licensed to Sony. But mobile seems to be the big opportunity now: 'We’ll start by licensing the GPU core based on the NVIDIA Kepler architecture, the world’s most advanced, most efficient GPU. Its DX11, OpenGL 4.3, and GPGPU capabilities, along with vastly superior performance and efficiency, create a new class of licensable GPU cores. Through our efforts designing Tegra into mobile devices, we’'ve gained valuable experience designing for the smallest power envelopes. As a result, Kepler can operate in a half-watt power envelope, making it scalable from smartphones to supercomputers.'

Comment Privacy is a sham (Score 2) 310

Nearly every day we read a story of the government wiping their ass with the constitution. Every day there is a story telling us how the government is tapping each landline, mobile, internet connected computer, satellite uplink,... All this happens daily and I have not seen mass protests. We here at slashdot (tech savy people) know whats going on. We know that this is just the tip of the iceberg and there is lots more going on. Still no reaction from the general public. Its like the population of the United States has become numb to these stringent violation of human rights, basic privacy laws, the constitution and the declaration of independence. Seeing people just completely ignore these facts and just continue eating their McDonalds and watching their episodes of glee on tv makes me sick to my stomach. We got 2 choices as educated citizens: Either say "f*ck you" to the general population and we continue to protect ourself with Tor, PGP, Darknets/Freenet, SSH tunnels, Proxies OR All the hackers, nerds, tech savy people around the world to unite and make a new internet. Independent of government and corporate control. Protocols that are inherently secure. Transport methods in which the nodes where data passes trough doesn't know the content, sender or destination. (I know many of you will scream tor) but TOR is not the solution. We need transparent methods. Methods that can be used by joe average. Mod me down, I don't care its your loss.

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